Historical construction of the brands of traditional natural medicine in Santiago de Cuba

Abstract

Introduction: The emergence of brands of medicines and health treatments requires multidisciplinary research with holistic approaches in order to raise the scientific knowledge of information and social communication managers in public health, assuming as an objective, to demonstrate the origin of the brands of traditional natural medicine from a diachronic analysis in the territory of Santiago de Cuba. Methodology: The research adopted the methodology of qualitative research, focused on the historical-logical, analytical-synthetic methods, the use of content analysis techniques of the referenced documents, as well as the curation of data on the names of remedies or medicines from three staggered historical periods of society. Results: It was possible to identify the hallmarks of traditional natural medicine, with a historicist and cultural approach, describe the contexts and mediations of the hallmarks of traditional natural medicine and establish their periodization.  Discussion: The discovery of the brands of medicines of natural origin constitutes a scientific result of historiographical value for the application and sustainability of green medicine. Conclusion: The research provides a theoretical and methodological framework for understanding the brands of traditional natural medicine across three historical and cultural periods. This scientific chronology reveals the relationship between these brands, the culture of traditional natural medicine within social processes, and healthcare management as part of social learning and local traditions.